Versus Versace ~ Time is key

Time is key

With summer approaching, our rails and drawers are slowly but surely making room for our summer dresses, sailor shirt, slipdresses, hats and accessories.

After a long, dark and harsh winter, I am looking forward to getting a golden tan, drinking Aperol Spritz/ice coffees in the sun and having picnics by the lake with friends.

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With less layers, more exposed skin, I enjoy to accessorise with bold accessories, such as sunglasses, hats and my new favourite watch, gifted from Versus Versace.

Versus Versace creates watches that needs no introduction or any extra layerering. I chose the gold watch with small lion head carvings and a see-through face. A versatile colour that can be worn with delicate/sheer or paired up with an oversized workers shirt and roughly rolled up sleeves, for an every day look.

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So no more excuses for running late nor simple summer looks.

Thank you Versus Versace and Grove Communication. Check out their website for more fabulous watches ~

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Thank you for reading






Take me out Tonight

It all started with a ‘Hi’, a night out on town and of course the love we have for fashion.

The inspiration behind our story? Music videos from the 60’s, 70’s and 80’s, also everyday people recreating a simple outfit without spending thousands of pounds and of course looks from the runaway, such as Balenciaga, Saint Laurent, Gucci, John Lawrence Sullivan and few others.

Over the top layers, textures, patterns and accessories was key to each look. Multiple belts around the waist, draped faux fur, earrings and a pair of Gucci’s to complete the outfit. We also incorporated streetwear to compliment the delicasy of lace and sheer from the Madseventies collection.

Photography done by Lucio Lupacchini. The ability to capture the perfect combination between delicate and bold. Hair and make-up by Holger Hoelkeskamp, also the owner of Stresemann hairsalon in Düsseldorf. If you need a chic new hair cut, complete pampering then head down Streseman. Hair created in Take me out’ styled using Bumble and Bumble. Make up inspired by artists from the 60’s and 80’s, using the brand Smashbox to create Twiggy lashes and bold eyeshadow from the 80’s.  Vintage pieces from my shop Madseventies, styled and modeled by me. Using a variety of materials to create different layers of textures and really playing with colours.

With mimosas in hand, Blondie playing in the background and fabulous company we created ‘Take me out’ in Düsseldorf.

P.S They are also the best kind of people to know.




Madseventies X Lenara Choudhury Fashion collaboration ~

What to wear for in betweens seasons?

I love winter but summer is the season I look forward to the most.  I find the transitioning period between winter to summer sometimes challenging, especially when it comes to daily outfits. I am sure we all are more than ready for some sun! At this point Im chasing any bit of sun to get that last drop of Vit D.


A few weekends ago I collaborated with Lenara Choudhury A photographer with the ability to get up close and capture the personality of a model with little or even no make up. Lenara can create a space or a location that compliments the model and use a fine eye to put the right images together creating fantastic story.

We collaborated; using simple lines in contrast with patterns and layers from my collection, Madseventies, to show case a few looks that can be worn for in-between weather we having.

First and favourite look. A chocolate suit with pinstripe flared trousers. A white shirt to recreate 70’s Nick Cave look. With the masculine feel I added some gold and pearl to create a balance. Ive never been a belt-in-the-waist-kinda-girl but I quite like the silhouette it creates.



In my second look I played around with two colours. Black and red. Two very strong colours to create a statement look. Wearing a vintage night slip, paired with an oversized vintage polka-dot top has given me the comfort I’m looking for in an outfit. I added Monki glitter socks and a sandal for a fun detail. Why would this outfit work in the season we are in? Because you have layers. Add on if cold and take off when warm. A fun look to wear to with festival season approaching. I wouldnt recommend wearing sandals and sock, but rather a fun cowboy boot.



In my last look I went all Gucci! Pattern on pattern on pattern on pattern! A sheer floral dress paired up with polka-dot stockings, turban head piece and my Gucci glasses. Why dress down when you have so much colour and patterns to play with.



Thank you Lenara for capturing me in these bold outfits. Check out her website for more of her stunning imagery.

Looking forward seeing more summer outfits, cowboy hats and fabulous oversized sunglasses.

Much love, thank you for reading.

Clothes ~ Madseventies

Photography ~ Lenara Choudhury

Locations ~ Stoke Newington Studio.


Talking layers

Can one wear too many layers of clothing? Never!

Being the owner of my vintage shop ‘Madseventies’ has given me the opportunity to play dress up, style garments, describe and sell.


Depop app itself, has grown immensley in the last two years, with more sellers to the app. With more people selling (which is a step into the right direction to help our planet) means simply working harder, finding ways to make your brand even more desirable but most of all, staying true to what your brand stand for.

As a lover of fashion, I have always preferred more of a masculine style, and this comes from years back, raging through my dads wardrobe trying on his suits and making all kinds of knots or tucks to make an oversize shirt look stylish. So the times I get most inspired is during London Fashion Week Men’s which has been recently. And I am very excited to incorporate some of my favourite runaway looks into my shop as well as my personal wardrobe.

Exciting things are happening with Madseventies and all will be revealed soon. But for now, I thought I share some of my favourite looks from fashion and week and talk on how to work that into your daily looks.

The first look is inspired by the amazing John Lawrence Sullivan AW18 collection. Its all about the well tailored trousers, cinched-waist and detailed shirts. So I’ve paired up a pair of vintage leather trousers, with a 60’s high neck top, pullover knit, oversized leather jacket and of course a pair of fun kicks and fire socks to break the-all-leather-look.



In my second look Ive taken inspiration from the fabulous Ann Demeulemeester’s AW18 collection. Totally in love with the layers, different textures and patterns perfectly styled together. I’m wearing my pinstripe suit, layered with a gorgeous silk skirt, cinched with double belts and a leopard print bucket hat to clash patterns.



I’ve really enjoyed Alex Mullins AW collection. Im all about men’s trousers, oversized blazers with patterns to create depth.  So in my third look Im wearing oversized olive green trousers, Dolce and Gabanna shirt layered with a striped roll sleeve and a chocolate pinstrip blazer. Ive added a strapped sandal and glitter socks to soften the masculine look.



And onto my last look.  Mochino AW18 collection. The statement boots, the boxy jackets and bold patterns I could not resist. So I paired up a vintage boxy suede jacket with slim leggings and killer patent knee high boots. Ive added a sheer blouse with ‘sleeves for days’ to create movement to the look.



All these inspired looks has been styled with pieces from my Madseventies shop. As much as I (and maybe you) would love to wear a lot of these runaway looks, its just not possible budget wise, but that shouldnt stop you from taking inspiration from the catwalks and all walks of life. The fun part is create your own style and be comfortable with it.

Photography and styling ~ me

Vintage pieces ~ Madseventies

Thank you for reading















Madseventies X Sacred Hawk Collaboration

If you like a little animal print, candy stripes and splashes of the rainbow then Margate Location House is the place for you.

A few weeks ago Madseventies teamed up with Sacred Hawk.  A company that designs pieces inspired by the 60’s to 90’s. Not only do they have fantastic pieces but they throw a good party. From good music, dancers and of course a fabulously dressed crowd.

For someone like me, inspired by the 60’s and 70’s found this opportunity very exciting. So we set off to Margate to shoot new fashion pieces which will be available in January.

From leopard statues to furry couches; we had a lot of fun props and decor to play around with in the shoot.

For the first look I wore a gorgeous velvet dress, paired it up with a skinny neckscarf for a bit more rock and roll feel. I love a bit of velvet;  it brings a bit of glam to any outfit!


The second look could have been an outfit from Woodstock Festival. Double denim with embroidered patterns and a pair of jeans with a big slip. What I love about this outfit, you have the choice of wearing it together or pairing it up seperately. For example, the embroidered denim jacket with a pair of black velvet flares and ankle boots to break the double denim if you’d like.

C315E22F-32B1-4B1D-ACC4-3B9B7878E23DSparkle bra, suede skirt and the best jacket of all time, A Harley-Davidson jacket. When buying big and bulky pieces I prefer to keep it simple in order to wear it more than once or in a variety of ways BUT make sure you have a few timeless statement pieces, like this jacket! Pair it up with cropped vinyls, glitter socks and strapped sandals to balance masculine with a touch of feminine.


For all you fabulous people out there that loves a bit of lace and crochet. Wearing vintage lace, tucked in with high waisted denim and a fun pair of cat eye glasses. The earrings are also available on their site. Lace And velvet, the two materials that jazz up any outfit AND Crochet dreams. Love this crochet dress paired up with a black body suit. You would think ‘this is for summer’ however crochet can be worn in winter, paired up with a roll neck, stockings and knee high boots for the perfect Twiggy 60’s look.

A cropped jacket and a skirt with a slip, paired up with a rock and roll shirt to break the full-only-floral look and a fun military cap. Super comfortable yet chic.

And onto the last look of day! Complete rock and roll, velvet flared trousers, wrap around blouse and one of my favourite hats of all time; the military cap. And how dreamy is this bathroom?!


DF8EF368-4474-4594-A121-F303DF05B466Such a fantastic team to work with! Keep an eye out on their website for exciting pieces to come…

Photos ~ Jimi Herrtage

Social media/Polaroids ~ Freya Shelbourne 

Styling/Art direction ~ Emma O’Farrell

Lots of love







Natural hot springs and honey- bath stones

Cobbled stone alleys, friendly people and a break from London city. What more could you ask for?

49B978B3-787B-4613-9AAC-CFC8B0DA0DE2.jpegTim booked us a weekend away to Bath. Perfect time to escape the crazy pre holiday buzz in Londom.
What do you pack for a weekend away? A wool coat and accesories to jazz up a simple outfit. With travel suitcase in hand and snacks for the road we were off to explore beautiful Bath.

Tim rented out the cutest Air BnB, wooden floors, chandeliers dangling from the roof and a Victorian bath and fire place. An absolute dream!

With winter in full swing I had no choice than to take my wool military style coat on the trip. I love fashion but I choose warmth and comfort over anything else. So to jazz up my long coat I wore a pair of cat eye sunglasses from My shop ~madseventies and Dr Martens to avoid blisters or moaning.


What did we do first?  We went on a coffee mission. I guess you can call us slight coffee snobs, we would spend more money on a good coffee than a night out drinking. Colonna in case you looking for a good cup.

Saturday was a busy one. First stop; The Roman Baths. Such a beautiful place, worth the visit. So much history, textures and colours.

Processed with VSCO with g3 presetMy Saturday outfit ~

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I wore M&S trousers paired up with a black roll neck and my one and only pair of cowboy boots. To add a few layers to the outfit I wore my beret and vintage leather clutch that I found on our first night in Bath. Not having your wardrobe with you creates excitement of having to create a fabulous outfit with just a few key elements.

After the Roman Baths we went to one of the best fine dining restaurants for lunch. What an experience. I can go on and on about how amazing the food was and how incredible it was to see so much art and layers on one plate BUT I won’t. After explosions of flavours and full tummies we dragged our bodies to the Spa for some cleansing and complete relaxation.

On Sunday (sadly our last day) we went to the Holburne Museum to admire some incredible art pieces collected over the time. What better way to end a fantastic trip in a grand building with high ceilings, crystal chandeliers and timeless art pieces.
So on the last day I wore (yet again) a comfortable outfit but with a 70’s twist. I paired up this incredible vintage poncho I found in Bath with slim trousers, cowboy boots and cat eye sunglasses. (I am also considering selling this incredible gem on my shop in the next few weeks)

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The days felt long and slow and the the people were friendly.

My kind of place.

Till next time magical Bath ~


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Holiday Giveaway

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Since living in London I’ve always found winter much more challenging. So this morning I had two choices.  Hide in my apartment and convince myself its too cold OR brave the slippy roads and snow?

Processed with VSCO with g3 presetI decided to embrace this wonderful day by wrapping myself up in many layers of clothing. With coffee in hand we walk down to one of our favourite parks; Clissold Park. What a beautiful sight. Everything  covered in white.

With me I had my new phone cover sent from Caseapp. A company that allows you to design your unique phone/ipad or laptop cover.

My cheeky partner also designed his own phone case with one of his food photography images on. So snazzy!

I’m also doing a little holiday give away. Head over to my Instagram ~Madseventies ~ to see how you can enter

Cheers from me and Mr Snowy and Happy Holidays!