Madseventies/Verity Lookbook

A day in the studio with Lilly Creightmore.

B0A810B9-2FAA-463D-A826-4F437B9016E6Two South African sun lovers, living in the big city, London. Met on a sunny afternoon over a pot of tea. With friends, sun and waves, music and freelance life in common, we thought this is a great opportunity to combine our ideas and brands to create a fashion story.

Two creative minds are better than one, right? So we used clothing from Madseventies and hats from Lily’s company, Verity to create a summer lookbook.

As we waiting for summer to show, Ive started collecting key pieces for festivals and outdoor events this summer. Which pieces is personal must for this summer?


A fringe jacket of course, a long sliky dress with frills all over, a fabulous pair of Western Boots for those muddy puddles, a big hat and some accesories. In my case, eggs and lemons (Jokes). Also a sparkly blouse is a must in my wardrobe.

Living in London has taught me how to layer and accesorise. You don’t need an expensive outfit to make a statement, in order to make a statement you need key accessories to create depth and colour.


I hope everyone had a lovely Easter weekend with friends and family.

Thank you for reading on behalf of me and Lilly Creightmore!


See links for more summer key accessories.


Clothing – Madseventies

Photos and hats –Lilly Creightmore/Verity








70’s Bianca Jagger inspired suit

White suit and kick flares, fun T tucked in, Western boots, basket bag and my Gucci’s.


Todays look inspired by the one and only Bianca Jagger that rocked the white suit like no other. Effortly chic.

I dont know WHEN my suit obsessions started but I know from WHERE. The 70’s of course. David Bowie, Mick Jagger, François Hardy and then of course the goddess Bianca Jagger. WHY such a suit obsession?

I feel confident wearing a suit. I enjoy mixing the two pieces. I like wearing more masucline pieces and I find it more flattering than any other oufit in my wardrobe. It’s wardobe staple that can be worn through all seasons.

I am always on the lookout for a suit when buying stock for my shop and yesterday was one of those lucky days. A white suit. I’m also slowly but surely collecting some key pieces for summer and I am definitely building up more of a 90’s Italian wardrobe. Cotton shirt, sailor stripes, balloon sleeves, silk scarfs and lots of gold jewellery. And I cant wait!


For now, I’ll just live in my white suit till warmer weather.

I’d love to know how you building your wardrobe for summer? Which style are you leaning torward and what are the key pieces?

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Thank you for reading! Happy week all!






Versus Versace ~ Time is key

Time is key

With summer approaching, our rails and drawers are slowly but surely making room for our summer dresses, sailor shirt, slipdresses, hats and accessories.

After a long, dark and harsh winter, I am looking forward to getting a golden tan, drinking Aperol Spritz/ice coffees in the sun and having picnics by the lake with friends.

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With less layers, more exposed skin, I enjoy to accessorise with bold accessories, such as sunglasses, hats and my new favourite watch, gifted from Versus Versace.

Versus Versace creates watches that needs no introduction or any extra layerering. I chose the gold watch with small lion head carvings and a see-through face. A versatile colour that can be worn with delicate/sheer or paired up with an oversized workers shirt and roughly rolled up sleeves, for an every day look.

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So no more excuses for running late nor simple summer looks.

Thank you Versus Versace and Grove Communication. Check out their website for more fabulous watches ~

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Thank you for reading






Take me out Tonight

It all started with a ‘Hi’, a night out on town and of course the love we have for fashion.

The inspiration behind our story? Music videos from the 60’s, 70’s and 80’s, also everyday people recreating a simple outfit without spending thousands of pounds and of course looks from the runaway, such as Balenciaga, Saint Laurent, Gucci, John Lawrence Sullivan and few others.

Over the top layers, textures, patterns and accessories was key to each look. Multiple belts around the waist, draped faux fur, earrings and a pair of Gucci’s to complete the outfit. We also incorporated streetwear to compliment the delicasy of lace and sheer from the Madseventies collection.

Photography done by Lucio Lupacchini. The ability to capture the perfect combination between delicate and bold. Hair and make-up by Holger Hoelkeskamp, also the owner of Stresemann hairsalon in Düsseldorf. If you need a chic new hair cut, complete pampering then head down Streseman. Hair created in Take me out’ styled using Bumble and Bumble. Make up inspired by artists from the 60’s and 80’s, using the brand Smashbox to create Twiggy lashes and bold eyeshadow from the 80’s.  Vintage pieces from my shop Madseventies, styled and modeled by me. Using a variety of materials to create different layers of textures and really playing with colours.

With mimosas in hand, Blondie playing in the background and fabulous company we created ‘Take me out’ in Düsseldorf.

P.S They are also the best kind of people to know.




Madseventies X Lenara Choudhury Fashion collaboration ~

What to wear for in betweens seasons?

I love winter but summer is the season I look forward to the most.  I find the transitioning period between winter to summer sometimes challenging, especially when it comes to daily outfits. I am sure we all are more than ready for some sun! At this point Im chasing any bit of sun to get that last drop of Vit D.


A few weekends ago I collaborated with Lenara Choudhury A photographer with the ability to get up close and capture the personality of a model with little or even no make up. Lenara can create a space or a location that compliments the model and use a fine eye to put the right images together creating fantastic story.

We collaborated; using simple lines in contrast with patterns and layers from my collection, Madseventies, to show case a few looks that can be worn for in-between weather we having.

First and favourite look. A chocolate suit with pinstripe flared trousers. A white shirt to recreate 70’s Nick Cave look. With the masculine feel I added some gold and pearl to create a balance. Ive never been a belt-in-the-waist-kinda-girl but I quite like the silhouette it creates.



In my second look I played around with two colours. Black and red. Two very strong colours to create a statement look. Wearing a vintage night slip, paired with an oversized vintage polka-dot top has given me the comfort I’m looking for in an outfit. I added Monki glitter socks and a sandal for a fun detail. Why would this outfit work in the season we are in? Because you have layers. Add on if cold and take off when warm. A fun look to wear to with festival season approaching. I wouldnt recommend wearing sandals and sock, but rather a fun cowboy boot.



In my last look I went all Gucci! Pattern on pattern on pattern on pattern! A sheer floral dress paired up with polka-dot stockings, turban head piece and my Gucci glasses. Why dress down when you have so much colour and patterns to play with.



Thank you Lenara for capturing me in these bold outfits. Check out her website for more of her stunning imagery.

Looking forward seeing more summer outfits, cowboy hats and fabulous oversized sunglasses.

Much love, thank you for reading.

Clothes ~ Madseventies

Photography ~ Lenara Choudhury

Locations ~ Stoke Newington Studio.


Talking layers

Can one wear too many layers of clothing? Never!

Being the owner of my vintage shop ‘Madseventies’ has given me the opportunity to play dress up, style garments, describe and sell.


Depop app itself, has grown immensley in the last two years, with more sellers to the app. With more people selling (which is a step into the right direction to help our planet) means simply working harder, finding ways to make your brand even more desirable but most of all, staying true to what your brand stand for.

As a lover of fashion, I have always preferred more of a masculine style, and this comes from years back, raging through my dads wardrobe trying on his suits and making all kinds of knots or tucks to make an oversize shirt look stylish. So the times I get most inspired is during London Fashion Week Men’s which has been recently. And I am very excited to incorporate some of my favourite runaway looks into my shop as well as my personal wardrobe.

Exciting things are happening with Madseventies and all will be revealed soon. But for now, I thought I share some of my favourite looks from fashion and week and talk on how to work that into your daily looks.

The first look is inspired by the amazing John Lawrence Sullivan AW18 collection. Its all about the well tailored trousers, cinched-waist and detailed shirts. So I’ve paired up a pair of vintage leather trousers, with a 60’s high neck top, pullover knit, oversized leather jacket and of course a pair of fun kicks and fire socks to break the-all-leather-look.



In my second look Ive taken inspiration from the fabulous Ann Demeulemeester’s AW18 collection. Totally in love with the layers, different textures and patterns perfectly styled together. I’m wearing my pinstripe suit, layered with a gorgeous silk skirt, cinched with double belts and a leopard print bucket hat to clash patterns.



I’ve really enjoyed Alex Mullins AW collection. Im all about men’s trousers, oversized blazers with patterns to create depth.  So in my third look Im wearing oversized olive green trousers, Dolce and Gabanna shirt layered with a striped roll sleeve and a chocolate pinstrip blazer. Ive added a strapped sandal and glitter socks to soften the masculine look.



And onto my last look.  Mochino AW18 collection. The statement boots, the boxy jackets and bold patterns I could not resist. So I paired up a vintage boxy suede jacket with slim leggings and killer patent knee high boots. Ive added a sheer blouse with ‘sleeves for days’ to create movement to the look.



All these inspired looks has been styled with pieces from my Madseventies shop. As much as I (and maybe you) would love to wear a lot of these runaway looks, its just not possible budget wise, but that shouldnt stop you from taking inspiration from the catwalks and all walks of life. The fun part is create your own style and be comfortable with it.

Photography and styling ~ me

Vintage pieces ~ Madseventies

Thank you for reading















Madseventies X Sacred Hawk Collaboration

If you like a little animal print, candy stripes and splashes of the rainbow then Margate Location House is the place for you.

A few weeks ago Madseventies teamed up with Sacred Hawk.  A company that designs pieces inspired by the 60’s to 90’s. Not only do they have fantastic pieces but they throw a good party. From good music, dancers and of course a fabulously dressed crowd.

For someone like me, inspired by the 60’s and 70’s found this opportunity very exciting. So we set off to Margate to shoot new fashion pieces which will be available in January.

From leopard statues to furry couches; we had a lot of fun props and decor to play around with in the shoot.

For the first look I wore a gorgeous velvet dress, paired it up with a skinny neckscarf for a bit more rock and roll feel. I love a bit of velvet;  it brings a bit of glam to any outfit!


The second look could have been an outfit from Woodstock Festival. Double denim with embroidered patterns and a pair of jeans with a big slip. What I love about this outfit, you have the choice of wearing it together or pairing it up seperately. For example, the embroidered denim jacket with a pair of black velvet flares and ankle boots to break the double denim if you’d like.

C315E22F-32B1-4B1D-ACC4-3B9B7878E23DSparkle bra, suede skirt and the best jacket of all time, A Harley-Davidson jacket. When buying big and bulky pieces I prefer to keep it simple in order to wear it more than once or in a variety of ways BUT make sure you have a few timeless statement pieces, like this jacket! Pair it up with cropped vinyls, glitter socks and strapped sandals to balance masculine with a touch of feminine.


For all you fabulous people out there that loves a bit of lace and crochet. Wearing vintage lace, tucked in with high waisted denim and a fun pair of cat eye glasses. The earrings are also available on their site. Lace And velvet, the two materials that jazz up any outfit AND Crochet dreams. Love this crochet dress paired up with a black body suit. You would think ‘this is for summer’ however crochet can be worn in winter, paired up with a roll neck, stockings and knee high boots for the perfect Twiggy 60’s look.

A cropped jacket and a skirt with a slip, paired up with a rock and roll shirt to break the full-only-floral look and a fun military cap. Super comfortable yet chic.

And onto the last look of day! Complete rock and roll, velvet flared trousers, wrap around blouse and one of my favourite hats of all time; the military cap. And how dreamy is this bathroom?!


DF8EF368-4474-4594-A121-F303DF05B466Such a fantastic team to work with! Keep an eye out on their website for exciting pieces to come…

Photos ~ Jimi Herrtage

Social media/Polaroids ~ Freya Shelbourne 

Styling/Art direction ~ Emma O’Farrell

Lots of love